91st Annual PBBRA
Convention & Trade Show

Three days of education, advocacy, and connection at Hershey Lodge. Register today to join Pennsylvania’s beer and beverage retail community.

Dates
October 11–13, 2026
Location
Hershey Lodge
Hershey, Pennsylvania
Member Rate
$595 / attendee
Early-bird thru Aug 1

What to expect

A premier industry gathering

1,200+ Attendees

Distributors, suppliers, and partners from across Pennsylvania.

20+ Speakers

Industry leaders covering policy, operations, and growth.

Annual Awards

Honoring distributor of the year and community impact.

Trade Show

100+ exhibitor booths with the latest products and services.

Schedule

Three days at a glance

Friday, Oct 11

3:00 PM

Registration & Welcome Reception

6:30 PM

Opening Night Dinner

Saturday, Oct 12

8:00 AM

Breakfast & Keynote Address

10:00 AM

Trade Show Floor Opens

1:00 PM

Legislative Roundtable

Sunday, Oct 13

3:00 PM

Registration & Welcome Reception

3:00 PM

Registration & Welcome Reception

Registration

Reserve your spot today

Member pricing is available for all PBBRA member businesses.

Non-members and guest tickets are also welcome.